In the digital era, content creation is required across industries. If you can’t keep up, your competitors will. Fortunately, digitalization, especially artificial intelligence (AI), makes everything easier. Generative AI tools are here to help designers, writers, and even marketers create content faster and smarter.
Let’s dive into this article to learn about some powerful generative AI tools for content creation. Here, you will also know more about the tool and how to use it while keeping your own style.
What You Should Know about Generative AI Tools
Generative AI tools are machines trained and powered by artificial intelligence to generate new ideas and content, like text, sound, visuals, and even video. By using these tools, you will be able to find ideas and content more easily without wasting too much time or money.
However, some people often fear that AI-generated ideas will be too general. They may find others having the same ideas or content. Plus, having generated ideas may hinder their creativity.
Worry not. Generative AI tools can’t replace your creativity. Instead, with their assistance, you will be able to come up with better ideas. AI will help you to brainstorm or make a first draft. Meanwhile, your duty is to give the content a human, emotional touch, infusing it with your own style so it really represents you.
So, no need to waste time or get confused about starting your content anymore. These generative AI tools can surely enlighten you.
10 Generative AI Tools That Make Content Creation Easier
There will be hundreds of generative AI tools out there, but how can you find the one that fits what you need and supports your workflow? Here are 10 powerful AI tools worth trying. From brainstorming ideas, writing, editing music, video, and pictures, you have it all.
1. Jasper
Jasper is an ideal solution for content creators, especially marketers. This platform will accelerate your content velocity, automate marketing processes, and unify the brand experience, all built for scale.
By using this tool, you can produce ad copy, email campaigns, product descriptions, blog posts, and even social content in no time while keeping your brand guidelines and tone. Jasper is already integrated with Grammarly and Copyscape, so that you can create long-term, on-brand, SEO-friendly content.
2. ChatGPT
This tool is one of the most popular and versatile generative AI tools for creating content. With OpenAI’s ChatGPT, you will be able to explore various ideas, draft outlines, find keywords and SEO terms, generate images, rewrite content, and even solve problems. Besides, ChatGPT can learn, adapt, and respond based on the given context or examples. Basically, this tool can be used for almost any use case.
3. Copy.ai
Copy.ai is perfect for creating short-form, high-impact marketing copy for social media, blogs, product descriptions, email, and ad campaigns. This tool is designed to optimize and automate any content creation, with a user-friendly interface. You can SEO-optimize your writing while maintaining consistency with your brand’s tone and style.
4. Writesonic
One of the generative AI tools you can use to create and improve your content writing is Writesonic. This tool lets you generate and automate blog posts, engaging copy, CTA, and marketing materials with SEO optimization.
Writesonic has features that let you change tone, switch from passive to active voice, have more than 65 writing templates, and even create an analogy. By optimizing all its features, you can make your content high-quality and more human.
5. GrammarlyGo
Now, Grammarly is more than a grammar checker. GrammarlyGo lets you brainstorm ideas, generate drafts in the tone you prefer, which also adapts to your audience, and rewrite and rephrase text to improve your writing. This generative AI tool is a good solution if you want effective, clear, and professional writing.
6. Midjourney
If you need generative AI tools to get some good visuals, Midjourney is your answer. This tool can create digital images without prior experience. The pictures you can get from Midjourney are so detailed, high-quality, and artistic, bringing your ideas to life. With a friendly user interface, Midjourney really simplifies the art-making process for your content.
7. Canva Magic Studio
If we’re talking about videos and pictures, Canva is always one of our favorite. With Canva Magic Studio, you can turn any ideas into videos and images effortlessly. Powered by AI, editing video, generating backgrounds, creating custom mockups, resizing pictures in multiple formats, and highlighting videos will be much easier, instantly.
8. Runway ML
Runway ML is another powerful generative AI tool to create images and videos. You just need to provide the raw visual content, and this tool will edit and generate video clips instantly.
With only text commands, you can restyle or adjust the lighting in your scenes, replace the background, reshoot products, and even remove anything you don’t want from your videos. This will be a good answer for you who want to create cinematic-quality visuals with a limited budget.
9. HeyGen
Turn your story into engaging, human-like videos instantly with HeyGen. This all-in-one tool will generate videos from the script, images, and audio clips you provide. HeyGen also perfects your video with a voiceover, style, visuals, and even an AI avatar. This will save you time creating professional-looking video content for your brand, for any purpose.
10. AIVA
If you’re struggling to create original music for any purpose, try using AIVA (Artificial Intelligence Virtual Artist). As one of the most popular generative AI tools, AIVA allows you to compose professional-quality background music for ads or emotional soundtracks for any project, such as commercials, movies, or games. Any music genre can be composed with this tool, from classical to exotic styles.
How to Work with AI Without Losing Your Voice
Having generative AI to smooth your content or project is a good thing when used mindfully. Using AI can save you time and money when creating your own content. Relying too much on AI will hinder your creativity, making your content too general, not unique, not ‘you’.
That’s why the key is balance. Use generative AI tools as an assistant when you’re overcoming blocks, like exploring and brainstorming ideas, generating a rough outline, or visual concept. Then let your personal touch, perspective, and emotion remain to customize, refine, and elevate the results, keeping the content truly yours.
We can’t deny that generative AI tools help us create content. These tools make everything cost- and time-efficient while helping you brainstorm ideas, turn them into writing, and design your content. However, we also need to note that AI will be your assistant to enhance your creativity, not replace it. In the end, even though technology can generate content, your human touch is what connects everything.