As time goes on, like everything else in the world, the world of design also evolves. The style we saw many years ago is not the same as today’s style. The impact of this evolution can be spotted in logo design, as we see several companies modernize their logos to suit the current style. It results in creating a stronger identity for the company.
With so many ideas and concepts for designing a logo, it is no wonder if people are looking for a guide to creating a modern-looking one. By clicking this article, you come to the correct place. Because here, you will get some tips for creating a modern logo. Here are the steps you can follow:
1. Convey Your Brand’s Identity
A logo is the symbol of your brand, as it is the first thing people see when looking up your brand. That is why glancing at the logo is the easiest way for people to recognize your brand. Your logo must have the ability to convey the brand’s core identity to get the best impression. People will then know what your brand is all about.
If you are still figuring out your brand’s identity, you can do some research to find it out. If you are still unsure about it, don’t worry. By establishing your brand’s Point of Difference (POD), you can easily pinpoint where your brand identity is. POD is the thing that makes your brand different than the others. You can find your brand’s POD by simply asking yourself:
- What makes your brand different than others?
- What is your brand’s biggest strength?
- Why should people prefer your brand to others?
2. Pick the Correct Color Palette
Having the correct color combinations for your logo is very vital. Picking the wrong color palette while designing your logo can inconvenience anybody who is seeing it. Choosing the right color palette is important in making a stylish and modern logo. By picking the right color palette, your logo will be nice and comfortable to look at.
There are many theories for choosing the correct color palette. The most common principle designers use picking an analogous and complementary color scheme. An analogous color scheme is a combination of two colors that sit next to the color palette. The complementary color scheme combines two colors, which sit on the opposite side of the color palette.
3. Be Literal Sometimes Works
You probably have seen the logo of Apple and Target. It is pretty obvious that their logo is basically the name of their brand; Apple’s with its iconic bitten apple, while Target’s is a literal target. Those two examples show that sometimes having your logo literal to your brand’s name can work. Being literal makes it easy for people to identify your brand as they will immediately connect to your brand whenever it is mentioned.
4. Put a Hidden Meaning
If you’re feeling sneaky enough, you can put your brand’s identity as a hidden message in your logo. Take a look at FedEx’s logo, for example. The logo has a hidden arrow in its logo to represent the speed and accuracy of their shipping. Putting this hidden message will gather people’s interest to find its meaning, resulting in people acknowledging your brand’s identity while at the same time helping create exposure to your brand.
5. While Modernizing the Logo, Do Not Lose Its Value
Many companies are criticized for their logo modernization. The main complaint is that the updated logo loses its characteristic value, which makes it unique. Hence you must pay great attention while modernizing your brand’s logo. Ensure that the logo’s characteristic and identity value is kept and the intrinsic value is not lost. After all, if it is not broken, why try to fix it?