Updating your design skill is a must if you want to be an expert in the infographic design field. Any guides would be valuable for you to learn. This article, the short version of the complete guide, will navigate you to get practical knowledge to support your work. You will be a successful person once you follow each guide well.
When you are working in the infographic design field, or you have a hobby in designing, you know that typography is, but it should be at the top list of things for you to master. The only reason it’s important is that people find it hard to pick the right font for their design.
Picking the right font is subjective because every designer has an idea of the right font for a design they are working on. If you are a designer and need a guideline for choosing the right font, you should read the following carefully.
The following guides are the ones you are highly recommended to follow when completing a certain design project. Follow each guide and get the best design you’re dreaming of. Besides, you will be able to upgrade your design skill.
Stick to the primary font families categories
Out there, hundreds of font categories can be found easily with just a simple click. But, the top three font families categories offer different uses and purposes for the designers. They are serif font, sans serif font, and display font.
Serifs fonts have serifs, small lines, or embellishments that are attached to the letters. Some examples of serif fonts are Light Trail-Western Font, Prairie Life-Cute Font, Moneywise-Business Display Font, and Biggi Ol-Vintage Serif Font.
The perfect use of Serifs fonts is for writing the body text of a certain design. This is because this type of font is very familiar to most people, and this font is easy to read. Times New Roman, one of the serif fonts, is mostly used for white papers and books. Keep in mind that it’s always the right decision to use a serif font for body text.
Sans Serif fonts don’t have a small line, just like the Serif Fonts. Spotlink-Modern Futuristic Font, Shopia-Modern fashion Font, and Skreeble-Comic School Font are some examples of Sans Serif. If the Serif fonts are perfect for body text, Sans serifs would be perfect for captions, section headers, titles, and lists for your infographic. However, these fonts are also often used by some designers for body text.
Display fonts are the next primary fonts of families categories that allow designers to play more in choosing a font for a certain design. These fonts are designed to attract the readers’ eyes. Some display fonts are Quincy Johns-Bold Classic font, Boho Lifestyle-Cute Girly Font, and Lupines-Girly handwriting Font. If you still need clarification about the font you want to use, you should look for those recommended by designers.
Determine the matching theme for your infographic
To do this do’s, you need to decide the audience you want to target. Serious and humorous tones are only two themes among all others. A professional infographic would be a better option when you are about to deliver some data. Yet, you would go with cartoonish or playful display font if your audiences are kids.
The right font blended with the perfect theme will create an outstanding design. You can look at some results of other designers to give you inspiration when you want to create a design. In the end, there is no certain rule to follow when determining certain fonts for a specific design of your infographic. One thing to remember when you want to design is the typography that you would use. Make sure that you choose it based on the purpose that you have set and not based on your feeling.
Have a certain font palette and use it consistently
A font palette is some font options completed with the type of font, size, and the weight you can use for your design work/project. You create a font palette, and you probably need to do some research and try it for your design.
A font palette will make the design consistent, state your design characteristics and improve the overall look of the design you have. If you want to start making font palettes, you might want to use a tool you can find easily on the internet.
Furthermore, there are at least five parts that you should think about when you are about to create a palette for your infographic organization. They are the main title, section title, headers, descriptors, and body text. Creating each part of them doesn’t mean you should choose five different fonts. You can differentiate the colors and weights but be consistent.
Match every icon and font
Your infographic should have a matching icon and font. This could be hard for beginners, but if you keep yourself consistent in your design, it’s not a big deal for you. To design a professional-look design, you should make your design has a stronger title font contrast than the icon. And you have to make sure that the fonts really match each other to create a well-organized structure.
Want to have another alternative? You could also use bolder and fuller icons matched with a minimal font for your design. The effect creates the same vibe as the previous alternative because both designs are easy to read and have zero distractions.
When your infographic design is aligned well, it will be absolutely perfect. A good designer should know the elements’ placement to get the best alignment to attract the viewers. Alignment is about placing everything like graphics, header, text, and other elements in proximity.
Here are some considerations to take a look at when you want to check your design alignment.
- Look at your headers. You could choose whether it’s aligned in the left, center, or right part of your design.
- Look at the space between the headers and the body text elements. There should be the same space between them.
- Look at your sections. Make sure there is also the same space between sections.
- Look at the line of the text. It should be started next to the element that the line explains.
Additionally, you don’t have any choice but to put the same types of elements aligned to make your design acceptable. If you have more than 1 section consisting of a body text and header, ensure that all body texts and headers are aligned. Proper alignment will make your viewers easily follow the information you want to deliver in your infographic design.