branding strategies

7 Branding Strategies to Elevate Your Business

As a business owner, plan your branding strategies well to thrive in this highly competitive age. Before talking about the term, let’s talk about branding. Branding is an attempt to combine brand identity, like logo, name, and mission, with visual elements to shape consumer perception. So, branding strategy is a plan you develop to achieve …

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Data privacy

Data Privacy Online: What You Need to Know to Stay Safe

Data privacy refers to protecting an individual’s data from public access. Failing to do so can be harmful to the person. Many companies can access their users’ data. That’s why following data protection laws should be a priority for these companies to build trust and avoid unnecessary harm to their customers. When a party has …

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branding guide

The Ultimate Branding Guide for Small Businesses

Branding is an attempt to create a unique identity for a business that is attractive enough to grab the attention of a wide group of consumers. Creating a brand identity for your business isn’t just about crafting a unique logo, but also making sure it resonates with your business’s mission, vision, and values. You also …

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Exploring Retro Font Trends: Nostalgia and Design

Some many font types have grown in popularity in recent years, one of which being retro font. What is retro font? As the name implies, retro fonts are a typographic style influenced by the 50s to 70s design trends. These fonts can be distinguished by their blocky shapes with serifs and other decoratives. Retro font …

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How Font Trends Influence Branding and Marketing

Fonts are an integral element of a brand. Your choice of particular fonts will have an enormous impact on the “feel” of your business. If you do it right, your text style can perfectly connect your customers to your brand. The options, or the font trends, are massive. Accordingly, your selection is crucial. Here, we’ll …

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