A strong impression of your brand can be conveyed through color and fonts combination. Fonts are believed to communicate brand goals and identity, while colors will radiate emotions. However, choosing the right color and font combination that will effectively deliver your messages within your brand is not easy: there are too many color shades and …
The Psychology of Color and How It Works in Branding
We see color every day. The color of our furniture, foods, clothes, signs, and more. However, have you ever considered that each color could have its meaning and impact our psychology? Psychology of color denotes how certain colors can influence people’s psychological functioning, such as moods and feelings. The way we choose or prefer certain …