Fonts are an integral element of a brand. Your choice of particular fonts will have an enormous impact on the “feel” of your business. If you do it right, your text style can perfectly connect your customers to your brand. The options, or the font trends, are massive. Accordingly, your selection is crucial. Here, we’ll …
The Psychology of Color and Font Combination: How to Choose the Right Color/Font Pairing for Your Brand
A strong impression of your brand can be conveyed through color and fonts combination. Fonts are believed to communicate brand goals and identity, while colors will radiate emotions. However, choosing the right color and font combination that will effectively deliver your messages within your brand is not easy: there are too many color shades and …
The Importance of Readability in Font Choice: Tips for Choosing Easy-to-Read Fonts
Font choice has a major impact on readability. Moreover, when the content is weighty and lengthy, uh, wait to let the reader leave the page immediately by choosing unfitting fonts. The aim of creating content is to deliver the information to the reader. Thus, you need to select the font wisely to give the target …
The Art of Pairing Fonts: How to Mix and Match Different Font Styles
Pairing fonts is essential for designing good typography. Whether you make it for a poster, logo, advertisement, invitation, website content, or others, it’s important to make sure that the font combination suits the type of event, is readable and is aesthetically pleasing. What makes it so important to choose complementary fonts? To name a few, …
The Impact of Web Fonts on Website Design: Pros and Cons
Often overlooked, typography is one of the essential elements to presenting your brand identity. It requires specialized yet limited fonts to reflect and convey your brand messaging in the digital space, especially in website designs. Luckily, there come the so-called web fonts. Indeed, web font has gained more popularity, resulting in the number of websites …
How to Choose the Right Font for Your Website
Deciding the best font for a website can take time and effort. One of the main reasons is that font plays an essential role in the user’s experience and engagement, not to mention in presenting your brand identity. Accordingly, how to choose the right font is essential – it might be somewhat overwhelming yet doable. …
The Role of Font Licensing: What Designers and Businesses Need to Know
Font licensing was created as a means for font creators and foundries to protect their intellectual property. Licensing can also help the creators control how their works are used, as well as provide users with a legal way to obtain the right to use the font. Font Licenses Perhaps, one of the most confusing things …
The Impact of Typography in UX Design: How to Improve User Experience with Font Choices
Typography is one of the most widely implemented techniques in design. It’s relatively simple yet contains a lot of potential when done right. Typography is so potent that even UI and UX designers often turn to this technique to improve their products. Part of the typography itself is choosing the right font for the product. …
7 Tips to Select The Right Brand Fonts for Business
When it comes to making a decision, less is more. But if you are looking for the right brand fonts for business, the job may be quite overwhelming since there are countless fonts out there. You can even download many fonts for free. So, perhaps if you imagine selecting them will be in a matter …
10 YouTube Marketing Tips for Small Business
If you are still wondering whether YouTube marketing is effective for your small business or not, stop questioning and start using it. Being second only to Google, YouTube has become the most visited platform, with over a billion monthly viewers! It will be such a waste not to utilize it for your small business advertising …